Business & Finance · October 20, 2026
Walmart is taking shots at Amazon and Costco with a new membership bundle for Sam's Club
Walmart has launched a new $120 annual joint membership that combines Walmart+ and Sam's Club Plus. This bundle offers customers a savings of approximately $100 compared to purchasing both memberships individually. The package includes free delivery from both retailers, gas discounts, rewards on eligible purchases, and a choice between Peacock or Paramount+ streaming services. The move is designed to attract customers looking for value and convenience amidst ongoing economic pressure and inflation.
Read the original coverage
- Business InsiderMainstream
Walmart is taking shots at Amazon and Costco with a new membership bundle for Sam's Club
Read at Business Insider ↗ - CNBCMainstream
Walmart launches joint membership with Sam's Club as it leans into delivery, gas discounts
Read at CNBC ↗ - CBS NewsMainstream
Walmart introduces discounted joint membership with Sam
Read at CBS News ↗
Reported by multiple outlets
- The joint Walmart+ and Sam's Club Plus membership costs $120 per year.
- The bundle saves customers approximately $100 compared to individual annual memberships.
- Benefits include free delivery from both chains and a choice of Peacock or Paramount+ streaming services.
- The package includes fuel savings at participating gas stations.
- Walmart and Sam's Club will continue to offer their standalone membership options.
- Employees at both stores will receive the joint membership as a benefit.
Reported by only some outlets
- Walmart reported a 17% global increase in membership revenue in the fiscal second quarter.
- Walmart+ members can upgrade to the dual membership for an additional $22 per year.
- Sam's Club members can upgrade for $60 more per year to include Walmart+.
- The gas discount is specified as 10 cents off at 17,000 stations across the U.S.
- Sam's Club e-commerce sales grew by 26% in the fiscal second quarter.
Industry-friendly coverage frames it as…
emphasize Walmart's strategy to leverage its scale to drive sales and market share through higher-margin membership revenue while highlighting growth in e-commerce and membership renewals.
Skeptical / consumer coverage frames it as…
highlights how consumers are grappling with elevated prices and how this deal is a response to nine in ten Americans citing prices as their primary economic concern.
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