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Crypto · November 2, 2026

Nvidia, Costco and Nike join pushback against OKX–ICE tokenized stock plans

3 sources →

Major public companies including Nvidia, Nike, and Costco have formally objected to the tokenization of their shares on OKX–ICE, a joint venture between the OKX crypto exchange and Intercontinental Exchange (ICE). This pushback utilizes the 'Innovation Exemption' framework established by the SEC on Sept. 17, which allows companies a 30-day window to opt out of being traded as tokenized securities on such venues. As of early November 2026, roughly 70% of the firms initially selected for the platform have filed objections, while others such as Apple, Tesla, and Amazon have not publicly objected to the plan.

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Hype check

How the hype check works

Confirmed · 2

Backed by filings, on-chain data, official statements or several independent publishers.

  • Nvidia, Nike, and Costco have objected to OKX-ICE tokenization. (Multiple outlets)
  • The SEC issued an Innovation Exemption on Sept. 17. (SEC)

Claimed · 1

Said by a company, project or person; not yet independently confirmed.

  • OKX and ICE intend to trade blockchain versions of U.S. stocks via automated market makers. (OKX-ICE)

Speculation · 0

Price talk, forecasts or unnamed sources, quoted as someone else's view.

  • None identified.

Reported by multiple outlets

  • Nvidia, Nike, and Costco have joined the list of companies objecting to the tokenization of their shares on the OKX–ICE venue.
  • OKX–ICE is a joint venture between the crypto exchange OKX and Intercontinental Exchange (ICE), the parent company of the New York Stock Exchange.
  • The 30-day response window for the initial notice period is nearing its end.
  • The SEC issued an 'Innovation Exemption' on Sept. 17 that allows tokenized securities venues to trade blockchain versions of U.S. stocks.

Reported by only some outlets

  • CoinDesk and Bitcoin Magazine report that 43 out of 62 companies (approximately 69%) have objected.
  • Decrypt and Bitcoin Magazine report that the total number of objecting companies has reached 50.
  • Bitcoin Magazine mentions Micron, Reddit, Microsoft, Alphabet, JPMorgan Chase, Goldman Sachs, Walmart, Broadcom, Verizon, and Intel as other objecting firms.
  • CoinDesk notes that 19 firms, including Apple, Tesla, and Amazon, have no disclosed objection.

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CadNews does not determine absolute truth or endorse political viewpoints. It compares publicly available reporting, identifies shared facts, highlights framing differences, and flags uncertainty.